Spending $10 million on a Super Bowl ad…is like buying a giant billboard that faces the wrong way ​| Fortune | FORTUNE

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February 7, 2025

Spending $10 million on a Super Bowl ad…is like buying a giant billboard that faces the wrong way

Commentary·Super Bowl. BYRichard Torrenzano. Richard Torrenzano is chief executive of The Torrenzano Group. For nearly a decade, he was a member of the New York Stock Exchange management (policy) and executive (operations) committees. His new book, Command the Conversation: Next Level Communications Techniques, launches in late February.. © 2024 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information. FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.

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