![New Based Army Recruitment Ad Blows Woke Biden-Harris Era Ad Out of the Water [WATCH]](https://parlerpulse.com/wp-content/uploads/2025/02/2025.02.14-11.56-rvmnews-67af2f58f1e9e-dxdXa5.jpeg)
The U.S. Army has experienced a major surge in recruitment numbers following President Donald Trump’s return to office, reaching the highest enlistment figures in more than a decade.
The increase comes as the Army has shifted its recruitment messaging, moving away from the controversial Biden-era advertisements that emphasized diversity, equity, and inclusion (DEI) initiatives.
A newly released Army recruitment ad highlights a no-nonsense, strength-based approach to military service, featuring a tattooed Special Forces fitness trainer demonstrating his physical abilities in the gym, including a 500-pound deadlift.
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The ad concludes with the soldier stating, “Stronger people are harder to kill.”
This stands in stark contrast to a recruitment ad from the Biden-Harris administration in 2021, titled Emma, which focused on the personal story of Army officer Emma Malonelord.
The ad depicted her upbringing with two mothers, her advocacy for equality, and her path to joining the military.
The Emma ad was widely criticized and faced significant backlash, with many calling it the “most hated military recruitment ad of all time.”
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The Army later disabled the comments section on its YouTube page after receiving over 36,000 dislikes within two weeks of release, compared to only 775 likes.
Senator Ted Cruz (R-TX) was among those who criticized the ad, writing on social media at the time: “Holy c***. Perhaps a woke, emasculated military is not the best idea.”
Since Trump’s re-election, the Army has seen a dramatic rise in enlistment. According to a spokesperson, the Army has already reached 59 percent of its recruitment goal for Fiscal Year 2025.
Defense Secretary Pete Hegseth, who was appointed by Trump, shared the news on X (formerly Twitter), stating: “America’s youth want to serve under the bold & strong ‘America First’ leadership of Donald Trump.”
Hegseth also noted that in December 2024, the Army reached a 12-year high in volunteer enlistments, a figure that was surpassed the following month with a 15-year high in January.
The Army reported that it recruited an average of 346 soldiers per day in December, adding approximately 10,700 new service members in that month alone.
White House Press Secretary Karoline Leavitt addressed the surge in military recruitment during a press briefing, emphasizing the importance of maintaining a strong and fully staffed military.
“It was a national security risk that our military branches were not fully staffed to where they needed to be,” Leavitt said.
“When young men and women who are honorably signing up to serve in our nation’s military see someone like Pete Hegseth, the new Secretary of Defense, who is a proven war fighter… that’s very inspiring.”
She added that the administration expects recruitment and retention numbers to continue increasing over the next four years.
The recent increase in enlistment coincides with executive actions taken by Trump after returning to the White House.
One of his first moves was to sign an order allowing service members who were discharged for refusing the COVID-19 vaccine to be reinstated with back pay and benefits.
Additionally, Trump directed the Pentagon and other federal agencies to eliminate DEI practices, arguing that such initiatives were undermining the effectiveness of government institutions.
Hegseth reinforced the administration’s new direction, reposting a message from a conservative radio host in Alabama, who noted: “There are several young men from my hometown who were planning to go to college but have now enlisted to serve under Pete Hegseth and Donald Trump!”
The Army confirmed that it is on track to exceed its Fiscal Year 2025 recruitment goal of 61,000 new soldiers, with an additional 10,000 enlistees anticipated through the Delayed Entry Program.
“U.S. Army Recruiting Command is on track to exceed the fiscal year 2025 recruitment goal of 61,000 new Soldiers and an additional 10,000 in the Delayed Entry Program,” U.S. Army Recruiting Command spokeswoman Madison Bonzo stated.
The increase in enlistment suggests that the shift in military leadership and messaging under the new administration has resonated with young Americans eager to serve.
The Army’s recruitment strategy appears to have moved away from social messaging and back to emphasizing strength, discipline, and readiness for combat.
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