A left-wing pastor with deep ties to Nation of Islam leader Louis Farrakhan is leading a boycott of Target over the retailer’s decision to scale back its diversity, equity, and inclusion (DEI) programs.
In his latest firebrand sermon, Dr. Jamal Bryant, head of New Birth Missionary Baptist Church, attacked black Trump supporters, referring to them as “coons” and “runaway slaves,” as reported by The New York Post.
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Bryant has launched a 40-day “fast” from shopping at Target during the upcoming Lenten season, claiming the company has “spit in the face” of black Americans by pulling back its DEI initiatives.
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He lumped Target in with major corporations like McDonald’s, Walmart, and Ford, all of which have been quietly walking back their DEI efforts.
“I want the stock to go down because we are standing in righteous indignation against racism and sexism in this nation,” Bryant declared from the pulpit, rallying his congregation to join the cause.
“We are going to break the spirit of White entitlement. We are going to break the spirit of racism and sexism.”
In a sermon that quickly went viral over the weekend, Bryant went even further, taking aim at black conservatives who support President Trump.
“I feel bad for them coons in the White House who are in there tap dancing for massah, wearing bow ties shimmying and grinding, laughing like nothin’ is funny!”
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Bryant’s close alignment with Farrakhan, who has a long track record of antisemitic rhetoric, is well documented. Farrakhan has compared Jews to termites, labeling them “wicked,” and yet Bryant has heaped praise upon him.
In a 2015 interview, Bryant called Farrakhan “one of the greatest leaders of our people.”
“We welcome to the Word Network and the entire world, the honorable Minister Louis Farrakhan! We’re honored to have you, sir,” Bryant gushed. “I’m so appreciative to be able to mark in history that I lived in the same chasm of time as one of the greatest leaders of our people.”
Even years later, Bryant continued to express admiration for Farrakhan. In a 2019 tweet, he wrote that he was “humbled” to be in his presence. His social media pages are peppered with tweets referencing the Nation of Islam leader.
Bryant’s radical positions don’t stop at racial issues. He has also been openly critical of the gay community.
In a 2012 sermon at the Baltimore Empowerment Temple, he stated, “homosexuality is not the only sin, but it is a sin,” adding that it is the church’s “responsibility” to make gay people and other sinners “uncomfortable in [their] sin.”
Despite these controversial stances, Bryant continues to be embraced by the left. Liberal organizations have rallied behind his Target boycott, and Bryant even shared a stage with Vice President Kamala Harris on the campaign trail last year.
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During the event, Harris thanked him for his “leadership.”
The boycott is set to begin on March 5, with at least 50,000 participants pledging their commitment online. Bryant believes the movement could have a significant financial impact.
“If they start losing $29 million a day for 40 days, we will break the back of the system,” he predicted.
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