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China’s 60-second dramas head to the U.S. after beating box office

China’s 60-second dramas head to the U.S. after beating box office ​| Fortune | FORTUNE

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Fortune

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February 6, 2025

China’s 60-second dramas head to the U.S. after beating box office

Spurred by advertising sales and spending by viewers, revenue in the mini-drama industry surged 35% to 50.44 billion yuan ($6.91 billion) last year, surpassing China’s box office.. VCG—VCG via Getty Images

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